No recycled templates. No influencer fluff. Every APP/ programme is written by Conall McElholm — Lead Academy Athletic Development Coach at Ulster Rugby — on the exact periodisation, testing and recovery thinking professional athletes train on every week. Same standard, built around your life, not a full-time contract.
But most people don't have access to a qualified S&C coach. They're following random workouts from Instagram, copying programmes that weren't designed for them, or paying £200+ a month for a personal trainer who may not have the same qualifications.
I built this platform to bridge that gap. Professional-grade training programmes, delivered through an app, for £9.99 a month. The same quality. A fraction of the cost.
Conall is the Lead Academy Athletic Development Coach at Ulster Rugby, one of Europe's leading professional rugby programmes — leading full Return-to-Play rehabilitation and all Sports Science provision across the academy. Every training session, periodisation plan, and recovery protocol he builds for professional athletes is grounded in the same principles that power every APP/ programme.
With 15+ years spanning elite-level GAA, rugby, golf, triathlon, and athletics — including 6 years as Lead S&C Coach with Tyrone GAA Senior and U20 Men — Conall has developed athletes from grassroots club sport through to senior international competition. He holds an MSc in Strength & Conditioning and is currently completing a PhD by research at Abertay University.
Every programme is built on sports-science principles. No fads, no trends — just what works, backed by research and years of applied experience.
Training should get harder over time, in a structured way. Every programme uses progressive overload and periodisation — the same principles used in professional sport.
Professional-quality S&C shouldn't cost £200/month. We built this platform so everyone can access the same standard of programming elite athletes get.
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Professional-grade coaching in your pocket — the same standard Ulster Rugby players get, built around you.
Start Free Trial7 days free · then £9.99/month · cancel anytime
11 programmes · 2 sport pathways · switch anytime

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