ABOUT US

‍‍PROFESSIONAL S&C.
FOR EVERYONE.

‍
‍We believe everyone deserves access to the same quality of training that
professional athletes get. Not watered down. Not generic. The real thing
— built by coaches who do this every day at the highest level.
OUR STORY

‍BUILT IN THE GYM.
NOT A BOARDROOM.

The Athletic Performance Platform started with a simple observation: the programming we write for professional rugby players works. The principles of progressive overload, periodisation, and structured training aren't exclusive to elite sport — they work for everyone.

But most people don't have access to a qualified S&C coach. They're following random workouts from Instagram, copying programs that weren't designed for them, or paying £200+ a month for a personal trainer who may not have the same qualifications.

We built this platform to bridge that gap. Professional-grade training programs, delivered through an app, for £9.99 a month. The same quality. A fraction of the cost.

YOUR COACHES
‍THE PEOPLE BEHIND
YOUR PROGRAMS.

CONALL McELHOLM
‍‍STRENGTH & CONDITIONING COACH
‍
ULSTER RUGBY
MSC S&C
PHD CANDIDATE
15+ YEARS IN ELITE SPORT‍

‍Conall is a Strength & Conditioning coach currently working with Ulster Rugby. With over 15 years of experience in elite sport — including GAA, golf, triathlon, and athletics — he brings a depth of knowledge that spans multiple disciplines. He holds an MSc in Strength & Conditioning, is currently pursuing a PhD, and lectures in academia alongside his coaching work.
MARTIN DUNLOP
‍‍SPORTS PHYSIOTHERAPIST
‍
ULSTER RUGBY
IRISH BOXING
COMMONWEALTH GAMES
MSC SPORTS MED‍

‍Martin is a Sports Physiotherapist currently with Ulster Rugby. His career has taken him to Fulham FC in the English Premier League, Athletics Ireland, and the Northern Ireland medical team at the 2022 Commonwealth Games in Birmingham. He holds an MSc in Sports Medicine and brings a rehabilitation and injury prevention perspective to every program we build.

WHAT WE BELIEVE
‍OUR PRINCIPLES.

🎯

EVIDENCE-BASED

Every program is built on sports science principles. No fads, no trends — just what works, backed by research and years of applied experience.
📐

PROGRESSIVE

Training should get harder over time in a structured way. Every program uses progressive overload and periodisation — the same principles used in professional sport.
🤝

ACCESSIBLE

Professional-quality S&C shouldn't cost £200/month. We built this platform so that everyone can access the same standard of programming that elite athletes get.

READY TO START
TRAINING?
‍8 programs. £14.99/month. 7-day free trial.

START FREE TRIAL
HOMEPROGRAMSABOUTCONTACTPRIVACY POLICY
Omagh, Co. Tyrone , IRELAND
theathleticperformanceplatform@gmail.com

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