ABOUT US

PROFESSIONAL S&C.
FOR EVERYONE.



We believe everyone deserves access to the same quality of training that
professional athletes get. Not watered down. Not generic. The real thing
— built by coaches who do this every day at the highest level.
Our Story
BUILT IN
THE GYM. NOT A
BOARDROOM.
"The programming I write for professional rugby players works. The principles of progressive overload, periodisation, and structured training aren't exclusive to elite sport — they work for everyone."

But most people don't have access to a qualified S&C coach. They're following random workouts from Instagram, copying programs that weren't designed for them, or paying £200+ a month for a personal trainer who may not have the same qualifications.

I built this platform to bridge that gap. Professional-grade training programs, delivered through an app, for £9.99 a month. The same quality. A fraction of the cost.

Start Free Trial 7 days free · £9.99/month after
Conall McElholm — S&C Coach, Ulster Rugby
The Mission
Professional S&C coaching. Accessible to every athlete.
Your Coach
THE PERSON BEHIND
YOUR PROGRAMS.
One coach. One standard. No compromise.
Conall McElholm — S&C Coach, Ulster Rugby
CONALL
McELHOLM
S&C Coach · Ulster Rugby
Ulster Rugby MSc S&C PhD Candidate Tyrone GAA Senior & U20 15+ Years Elite Sport RTP Specialist GPS · Force Plates · Output Sport

Conall is a professional S&C Coach at Ulster Rugby, one of Europe's leading professional rugby programmes — leading full Return-to-Play rehabilitation and all Sports Science provision across the academy. Every training session, periodisation plan, and recovery protocol he builds for professional athletes is grounded in the same principles that power every APP/ program.

With 15+ years spanning elite-level GAA, rugby, golf, triathlon, and athletics — including 6 years as Lead S&C Coach with Tyrone GAA Senior and U20 Men — Conall has developed athletes from grassroots club sport through to senior international competition. He holds an MSc in Strength & Conditioning and is currently completing a PhD at St Mary's University.

"When you follow an APP/ program, you're getting the same quality of thinking that Ulster Rugby players get. Built for you."
Conall McElholm — S&C Coach, Ulster Rugby
15+
Years Elite Coaching
6
Years Tyrone GAA Lead
MSc
Strength & Conditioning
PhD
St Mary's University
Train With Conall 7 days free · £9.99/month · cancel anytime
Career Highlights
2019–
Academy Athletic Development Coach
Ulster Rugby — RTP & Sports Science Lead
2015–21
Lead S&C Coach
Tyrone GAA Senior & U20 Men
MSc
Strength & Conditioning Science
Postgraduate — Elite sport application
PhD
Doctoral Research
St Mary's University, London

WHAT WE BELIEVE
OUR PRINCIPLES.

🎯

EVIDENCE-BASED

Every program is built on sports science principles. No fads, no trends — just what works, backed by research and years of applied experience.
📐

PROGRESSIVE

Training should get harder over time in a structured way. Every program uses progressive overload and periodisation — the same principles used in professional sport.
🤝

ACCESSIBLE

Professional-quality S&C shouldn't cost £200/month. We built this platform so that everyone can access the same standard of programming that elite athletes get.

READY TO START
TRAINING?
8 programs. £9.99/month. 7-day free trial.

START FREE TRIAL
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Conall@athleticperformanceplatform.com

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