APP/ — About Intro
/ About APP/

The Training The Pros Get. Built For Everyone Else.

No recycled templates. No influencer fluff. Every APP/ programme is written by Conall McElholm — Lead Academy Athletic Development Coach at Ulster Rugby — on the exact periodisation, testing and recovery thinking professional athletes train on every week. Same standard, built around your life, not a full-time contract.

Ulster Rugby/ MSc S&C/ PhD by Research/ 15+ Years Elite Sport
APP/ — Our Story
/ Our Story
BUILT IN
THE GYM. NOT A
BOARDROOM.
"The programming I write for professional rugby players works. The principles of progressive overload, periodisation, and structured training aren't exclusive to elite sport — they work for everyone."

But most people don't have access to a qualified S&C coach. They're following random workouts from Instagram, copying programmes that weren't designed for them, or paying £200+ a month for a personal trainer who may not have the same qualifications.

I built this platform to bridge that gap. Professional-grade training programmes, delivered through an app, for £9.99 a month. The same quality. A fraction of the cost.

Start Free Trial 7 days free · £9.99/month after
Conall McElholm on the sideline for Ulster Rugby
The Mission
Professional S&C coaching. Accessible to every athlete.
APP/ — Meet the Coach
/ Your Coach
THE PERSON BEHIND
YOUR PROGRAMMES.
One coach. One standard. No compromise.
Conall McElholm — Lead Academy Athletic Development Coach, Ulster Rugby
CONALL
McELHOLM
Athletic Development · Ulster Rugby
Ulster Rugby MSc S&C PhD Candidate Tyrone GAA Senior & U20 15+ Years Elite Sport RTP Specialist GPS · Force Plates · Output Sport

Conall is the Lead Academy Athletic Development Coach at Ulster Rugby, one of Europe's leading professional rugby programmes — leading full Return-to-Play rehabilitation and all Sports Science provision across the academy. Every training session, periodisation plan, and recovery protocol he builds for professional athletes is grounded in the same principles that power every APP/ programme.

With 15+ years spanning elite-level GAA, rugby, golf, triathlon, and athletics — including 6 years as Lead S&C Coach with Tyrone GAA Senior and U20 Men — Conall has developed athletes from grassroots club sport through to senior international competition. He holds an MSc in Strength & Conditioning and is currently completing a PhD by research at Abertay University.

"When you follow an APP/ programme, you're getting the same quality of thinking that Ulster Rugby players get. Built for you."
Conall McElholm — Ulster Rugby
15+
Years Elite Coaching
6
Years Tyrone GAA Lead
MSc
Strength & Conditioning
PhD
Abertay University
Train With Conall 7 days free · £9.99/month · cancel anytime
/ Career Highlights
2026–
Lead Academy Athletic Development Coach
Ulster Rugby Academy
2019–26
Academy Athletic Development Coach
Ulster Rugby — RTP & Sports Science
2015–21
Lead S&C Coach
Tyrone GAA Senior & U20 Men
PhD
Doctoral Research
Abertay University, Dundee
APP/ — Our Principles
/ What We Believe

Our Principles.

Evidence-Based

Every programme is built on sports-science principles. No fads, no trends — just what works, backed by research and years of applied experience.

Progressive

Training should get harder over time, in a structured way. Every programme uses progressive overload and periodisation — the same principles used in professional sport.

Accessible

Professional-quality S&C shouldn't cost £200/month. We built this platform so everyone can access the same standard of programming elite athletes get.

APP/ — About Close

/ Your Turn

You've met the coach.
Now train with him.

Professional-grade coaching in your pocket — the same standard Ulster Rugby players get, built around you.

Start Free Trial

7 days free · then £9.99/month · cancel anytime

11 programmes · 2 sport pathways · switch anytime

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Conall@athleticperformanceplatform.com

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