Tier 1 - MOST POPULAR

THE EVERYDAY
ATHLETE.

A fully personalised training platform with 8 distinct programs — from Strength & Conditioning to Hyrox Prep, Olympic Lifting to Aesthetics. Pick the one that matches your goal. Switch to a different one every month. All for one price.

- 8 professionally built training programs

- Switch programs every month — no extra cost

- Video demonstrations for every exercise

- Progress tracking in the app

- New programming delivered monthly

- Suitable for all levels — beginner to advanced

£9.99 /MONTH
7-day free trial. No card required. Cancel anytime.

WHAT'S YOUR GOAL?

Program Finder

FIND YOUR PROGRAM.

8 programs. Pick one. Switch anytime. All included for 9.99/month.

S&C

STRENGTH & CONDITIONING

Build raw strength with progressive barbell training. The foundation of athletic performance.

Equipment: Barbell, rack, dumbbells
Sessions: 4x per week
Level: All levels

START TRIAL

OLY

Technical

OLYMPIC LIFTING

Master the snatch, clean and jerk with structured progressions. Build explosive power.

Equipment: Barbell, bumper plates, platform
Sessions: 4x per week
Level: Intermediate+

START TRIAL

RUN

Race Prep

HYROX PREP

Race-specific strength, running, and station conditioning to get you Hyrox ready.

Equipment: Full gym + running track
Sessions: 4-5x per week
Level: Intermediate+

START TRIAL

Minimal Equipment

KETTLEBELL PROTOCOLS

Full-body strength, power, and conditioning with just 1-2 kettlebells.

Equipment: 1-2 kettlebells
Sessions: 3-4x per week
Level: All levels

START TRIAL

Zero Equipment

BODYWEIGHT PROGRESSIONS

Structured, progressive calisthenics you can do anywhere with nothing.

Equipment: None
Sessions: 4x per week
Level: All levels

START TRIAL

FIT

Engine Builder

CONDITIONING PLANS

Build your aerobic and anaerobic fitness with structured intervals and energy system work.

Equipment: Track or treadmill, rower
Sessions: 3-5x per week
Level: All levels

START TRIAL

PWR

Sport-Focused

PERFORMANCE CYCLES

Power, speed, agility. Training designed to make you better at your sport.

Equipment: Full gym + track
Sessions: 4x per week
Level: Intermediate+

START TRIAL

AES

Physique-Focused

AESTHETICS PROGRAM

Hypertrophy-focused training for building muscle and looking your best.

Equipment: Full gym
Sessions: 5x per week
Level: All levels

START TRIAL

Tier 2

PERFORMANCE ATHLETE

£50 / month

Periodised, sport-specific programming built around your season. Fortnightly coach check-ins to adjust training load, manage fatigue, and keep you progressing.

Everything in EveryDay Athlete
Sport-specific periodised programming
In-season and off-season planning
Conditioning protocols for your sport
Fortnightly video check-in with coach
Program adjustments based on feedback
Load and fatigue management
Priority email support

GET STARTED

How It Works

01Fill out an initial questionnaire about your sport, position, schedule, and goals
02Your coach builds a periodised plan around your season and competition dates
03Every two weeks you check in via video call to review progress and adjust
04Programming updates monthly based on your feedback and performance

I was doing my own gym work before games but had no real structure. Since starting Performance, my coach plans everything around my match schedule. I am stronger, fitter, and recovering better between games than I ever have.

Sean Murray — GAA Club Player, Tyrone

Tier 3

ELITE ATHLETE

£75 / month

Fully bespoke 1-to-1 online coaching. Your coach builds everything from scratch around you — your goals, your schedule, your equipment, your life. Weekly feedback, form reviews, nutrition guidance, and direct access.

Everything in Performance Athlete
Fully bespoke custom programming
Weekly video check-in with coach
Form feedback and video review
Nutrition guidance and tracking
Direct coach access via message (24hr)
Competition peaking and tapering
Rehab and return-to-play integration

APPLY NOW

What You Get

01In-depth initial consultation covering goals, injury history, training history, and lifestyle
02Fully custom program written specifically for you — updated weekly
03Submit training videos for form review and feedback from your coach
04Weekly check-in to review progress, adjust programming, and plan ahead
05Direct message access to your coach for questions between sessions

The Elite coaching has been a game-changer. Having Conall build my program around my rugby schedule, review my lifts, and adjust things week to week has taken my training to another level. It is like having a professional S and C coach in my pocket.

Ciaran Donnelly — Semi-Pro Rugby, Ulster

Compare Plans

SIDE BY SIDE.

	EVERYDAY£9.99/MO	PERFORMANCE£50/MO	ELITE£75/MO
Training programs (8 available)	✓	✓	✓
Video demos for every exercise	✓	✓	✓
Progress tracking in app	✓	✓	✓
New programming monthly	✓	✓	✓
Switch programs anytime	✓	✓	✓
Sport-specific periodisation	—	✓	✓
Conditioning protocols	—	✓	✓
Coach check-ins	—	Fortnightly	Weekly
Program adjustments	—	✓	✓
Fully bespoke programming	—	—	✓
1-to-1 online coaching	—	—	✓
Form feedback & video review	—	—	✓
Nutrition guidance	—	—	✓
Direct coach access (24hr)	—	—	✓

FAQ

GOT QUESTIONS?

What's the difference between the three tiers?+

EveryDay Athlete (£9.99/mo) gives you full access to all 8 training programs in the app. Performance Athlete (£50/mo) adds sport-specific periodised programming and fortnightly coach check-ins. Elite Athlete (£75/mo) is fully bespoke 1-to-1 online coaching with direct coach access, weekly feedback, form reviews, and nutrition guidance.

Can I start with EveryDay and upgrade later?+

Absolutely. Most people start with EveryDay Athlete to try the programs, then upgrade to Performance or Elite when they want more personalised coaching. You can upgrade at any time from your account.

How does the 7-day free trial work?+

Sign up and get full access to EveryDay Athlete for 7 days completely free. No card required during the trial. After 7 days it's £9.99/month. Cancel anytime.

Can I switch between the 8 EveryDay programs?+

Yes. Your subscription gives you access to all 8 programs. You can switch to a different program at any time. Want to do Strength & Conditioning this month and Hyrox Prep next month? No problem.

Is the Performance plan sport-specific?+

Yes. Performance Athlete programming is periodised around your sport season. Your coach builds your training around your competition schedule, managing load, tapering for big games, and building fitness in the off-season.

How does Elite coaching work?+

Elite is fully bespoke. You get an initial consultation, then your coach builds a completely custom program for you. You get weekly check-ins, form video reviews, nutrition guidance, and direct access to your coach via message. Everything is tailored to your goals, schedule, and equipment.

Are there any contracts?+

No. All plans are month-to-month. Cancel anytime through your Stripe account. No cancellation fees, no minimum commitment. You keep access until the end of your current billing period.

Who designed these programs?+

All programs are designed by Conall McElholm (MSc Strength & Conditioning, PhD candidate, 15+ years in elite sport including Ulster Rugby) and Martin Dunlop (MSc Sports Medicine, Sports Physiotherapist with Ulster Rugby, previously Fulham FC and Commonwealth Games).

WHAT'S YOUR GOAL?

STRENGTH & CONDITIONING

OLYMPIC LIFTING

HYROX PREP

KETTLEBELL PROTOCOLS

BODYWEIGHT PROGRESSIONS

CONDITIONING PLANS

PERFORMANCE CYCLES

AESTHETICS PROGRAM

EVERY PROGRAM INCLUDES